HOMO DIGITALIS
Homo Sapiens is evolving towards becoming Homo Digitalis.

We –
– talk to electronic devices (Alexa, Siri etc.)
– use messengers to communicate, both in writing as well as voip.
– meet our partner on dating sites.
– control our homes with apps.
– use apps to navigate when driving.
– leave more and more functions to the car when driving.
– book holidays, restaurants, flights etc. online.
– use QR codes to enter and read menus in restaurants.
– do online banking.
– pay with our phones.
– stream movies on our phones
And we shop a lot online.

Every time we look at the usage of our residential parcel boxes, we are amazed. 
On average our households receive 128 parcels per year. (2.46 per week) 
Our top users (+150 parcels per year = 25.9%) receive 213 parcels per year. On average (4.10 per week) That is very close to one parcel per delivery day (310 days).

We do have more male usage, but on the other hand we have boxes where the female user is doing 90% of all parcels. Usage is some 60% male and 40% female overall, but the difference is closing.

Partner change can heavily influence usage in both directions. (Hence the hint about sex life influencing usage 😎 )

This is also true for apartment houses with shared boxes, where tenant changes are influencing usage a lot. Therefore, we were dead right when we decided to do a box-by-box cluster concept. That way real estate companies can move the boxes around to different buildings / locations as and when usage in the box clusters changes.

Whereas we can see differences in usage based on age, we do see that this gap is closing. The new senior citizens are becoming increasingly digitalized.

Our top user, a couple in a single house, did 662 parcels in the last 12 months. That is 2.13 parcels per delivery day! That would mean almost 90 million deliveries per day in Germany, should all evolve to this kind of behavior. (Unlikely, or?)   
(The number show only single houses. Apartment house with shared boxes turned out to be a hard to show in a small figure but overall the numbers are equal)

All this data keeps confirming that the only last mile solution to scale to the needs of HOMO DIGITALIS, is the residential parcel box. In the future, volumes per household will be far too high for OOH solutions.