𝗡𝗲𝘄 𝗹𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀 𝗺𝗼𝗱𝗲𝗹𝘀 𝗯𝗮𝘀𝗲𝗱 𝗼𝗻 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗮 𝗴𝗮𝗺𝗲-𝗰𝗵𝗮𝗻𝗴𝗲𝗿.

The Offline-to-Online (O2O) #model has mostly been implemented in a rather one-sided way: fast-growing, #successful #onlineretailers used their #digitalresources, #marketingstrategies and financial power to open or acquire retail #outlets (often only showrooms). Brick-and-mortar retailers failed to implement #digitalinventorymanagement and customer service.

𝗪𝗶𝗹𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀 𝗰𝗵𝗮𝗻𝗴𝗲, 𝗮𝗱𝗼𝗽𝘁𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗻𝗲𝘄 𝗹𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀 𝗺𝗼𝗱𝗲𝗹?

A new logistics model has emerged based on the #delivery of groceries. Adoption will be faster than many think. The driver is #food delivery. But it’s not just about groceries, as the basic range of 4,000 – 15,000 #products makes up most retail sales. The products are in #demand and are available on a 60 to 120 minutes basis.

𝗦𝘁𝗮𝘁𝗶𝗼𝗻𝗮𝗿𝘆 𝗿𝗲𝘁𝗮𝗶𝗹 𝗵𝗮𝘀 „𝗶𝗻𝘃𝗲𝗻𝘁𝗲𝗱“ 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗹𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀 – 𝗱𝗶𝗴𝗶𝘁𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝗻𝘁𝗲𝗿𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝘀 𝗶𝗻𝘁𝗿𝗮- 𝗮𝗻𝗱 𝗲𝘅𝘁𝗿𝗮-𝗹𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀

Logistics has never been a #challenge. Intralogistics and store supply are fully digitized and highly efficient. #Customerservice and convenience lacked behind, even did not achieve customer expectations created by #onlinemarketplaces deploying their #B2C ecommerce extra-logistics. #Intelligence knowing their local customer preferences and their catchment area, allows a highly efficient extra-logistics model, outsmarting the B2C delivery of pure online players.

The value of outlets has increased massively. They are no longer just an additional #saleschannel. By redefining to act as #micro-hubs, outlets become a central and indispensable part of the #logisticsmodel, providing goods of daily demand integrated with the already existing local #deliverystructures. Looking at markets further developed, this is already reality (South-East Asia). It has been successfully tested and rolled out by #Walmart in the USA. Large logistics providers and marketplaces probably try to build up urban micro-hub infrastructures. They might will have a disadvantage compared to brick-and-mortar retail, which already (theoretically) own the prime locations.

𝗧𝗵𝗿𝗲𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿:

· How quickly will this development come, which parts of the market will it affect?
· What must brick-and-mortar retailers do to take advantage of this „second chance“
· What will be the impact on online retailers and CEP services, and how can they react?

#cls #update #thefutureofecommerce #ecommerce #logistics #development #sales #power #react #react