Associations representing the airline, hospitality and retail sectors are closely following recent changes to Google Search in order to comply with Article 6.5 of the Digital Markets Act (DMA).

We strongly believe it should benefit businesses using online platforms and lead to fairer and more open digital markets. The changes proposed by Alphabet to Google Search should ensure a level playing field among all market participants and offer the best options to consumers.

We encourage the European Commission to ensure compliance, closely monitor the implementation and set up an independent system which will measure the impact on business users from 6 March 2024 with the view to identify and correct any harmful unintended effect on business users.