Very interesting overview by the LUMA Partners team, providing a summary of the key tech stack categories that many of us tend to wrestle with on the eCommerce & Omni-channel playing fields. This framework can be helpful in both strategic and tactical senses.

Although there a few products that could be added (along with several products that can cover 3-4 use cases vs 1), this can provide value to many in our digital/omni community.

What/who do you feel should be added to this list?

Tech Stack: (19)
1. Analytics/Attribution (CommerceIQ, Numerator, Jungle Scout)
2. Brand-side Media Facilitation (Pacvue, Skai, Tinuiti)
3. Retailer-side Media Facilitation (Criteo, CitrusAd, Microsoft PromoteIQ)
4. Retailers/Platforms (Amazon, Walmart, Target)
5. Affiliate/Publisher Platforms (MikMak, Partnerize, Chicory)
6. E-commerce Platforms (fabric, Shopify, BigCommerce)
7. Commerce CDP (BlueConic, Segment, Adobe)
8. Commerce Mktg Platforms (Wunderkind, Attentive, Bloomreach)
9. E-commerce Fintech (Affirm, Afterpay, Klarna)
10. Data Clean Room (Snowflake LiveRamp, Permutive)
11. Coupon/Cash Back Platforms (Fetch Rewards, Ibotta, Inc., Honey)
12. Social Platforms (TikTok, Instagram, Facebook)
13. Influencer/Social Tools (Traackr, Linktree, VIRALNATION)
14. Services (Pattern®, Flywheel Digital, Sellics)
15. Brand Co-Op (Canal, Disco)
16. Brand Aggregators (Thrasio, Perch, Berlin Brands Group)
17. Brand Accelerators (Pattern®, Packable, Spreetail)
18. Data Suppliers (IRI, NielsenIQ, Experian)
19. Publishers (Vox Media, Buzzfeed, Digital Trends)