A big thanks to John OlssonDaniel Hellström and Yulia Vakulenko , for opening this research area, an area which has been ignored by most last mile studies, although grocery delivery will make up 25% of all future B2C deliveries (McKinsey), and unless the current model of time slot delivery is changed, will generate far more delivery traffic and kilometers driven, than all B2C last mile deliveries today.

The study is addressing online retailers, carriers and manufacturers of home delivery boxes, and is a goldmine of information.
Fast delivery i.e., same day or max. next day is the future of grocery online shopping, and the big weekly online purchase will (must) be “buying more than once a week”.
Boxes must have an adequate size, even if consumers would like smaller boxes as the optimal size is felt to take “a bit too much space in front of the house”, they accept a certain size as a must. In this connection box design plays a major role.
Carriers must have an exact box location indicator on their handhelds per household (what3words) and embrace and cooperate with delivery box manufactures to standardize opening procedures. We don’t want the mesh the smart home industry has created for themselves.
Routing software must include box / no box at each address for optimal route planning
Consumers (still) weighs price against convenience but agree this is the delivery solution of the future. Now all within the industry needs to find the way to this future asap and accept that it will not be a proprietary approach, it must be agnostic.

Let Science Decide
I have posted this before and I firmly believe research of scientist is the way forward to a sustainable last mile for all kinds of delivery. As I do expect legislation in this area, this research cannot be done fast enough, but it should not be limited for speed, it must include all relevant areas.

On my list of relevant areas for a future with at least one delivery per day and household of which 25% are groceries, are unattended home delivery in:
Comparison with traditional home delivery
Comparison with Out of Home solutions – both quantitative as well as qualitative
Comparison of Opex and Capex for online retailers and carriers if an infrastructure of close to 100% of home boxes can be established. (Against other solutions)
Sustainability comparison (Emissions and traffic congestion). Retailers, carriers and consumers all generates emissions and secondary emissions (rebound effects) which differs with the fulfillment / delivery method

Do take the time needed to read the study and remember, each market being at a different level of ecommerce maturity. First impressions might therefore be a result of the market you operate in. Think 10 to 20 years ahead.

More on LinkedIn

Jesper Okkels

Jesper Okkels

Founder

www.sesam-homebox.de

jesper.okkels@sesam-global.com

Sprecher Arbeitsgremium
„Sustainability“

6. IDIH-Logistikreise – Mitte Juni 2025 von München bis nach Wien

Unser Mitglied IDIH geht wieder mit Euch auf Tour: Dieses Mal von München bis nach Wien vom 16. bis 18. Juni 2025. Wieder haben wir 8 spannende Besichtigungen „in den Rucksack gepackt“: Exotec Robotics ITG Kontraktlogistik LOCUS ROBOTICS BSH Hausgeräte Spar...

Wie wir wieder Weltspitze werden – 10 Punkte Programm

Wir brauchen eine Wirtschaftswende - jetzt.Dazu gehören folgende 10 Punkte: Bürokratieabbau Unternehmenssteuersenkung Sozialabgabenobergrenze Wettbewerbsfähige Energiepreise EU-Emissionshandel Flexibleres Arbeitsrecht Infrastruktur- und Dienstleistungsoffensive...

Aktionsbündnis Wirtschaftswarntag

Vor zwei Monaten haben die Unterzeichner gemeinsam mit insgesamt 140 Verbänden und Hunderten Unternehmen einen bundesweiten Wirtschaftswarntag organisiert mit rund 200 Aktionen in 100 Orten und mit fünf Kundgebungen. Die Wirtschaft demonstriert normalerweise nicht,...

Geld allein löst keine Standortprobleme – Strukturreformen jetzt!

Deutschland steht am Scheideweg. Immer mehr Menschen wenden sich extremistischen Gruppierungen zu. Mangelnde Verlässlichkeit politischer Entscheidungen, leere Versprechungen und eine Politik, die die konkreten Probleme der Bürgerinnen und Bürger in diesem Land nicht...

Joint statement on the enforcement of the Digital Markets Act (DMA)

Today, Ecommerce Europe, EuroCommerce, and Independent Retail Europe issued a joint statement calling on the Commission to swiftly advance its ongoing investigations and ensure timely enforcement of the Digital Markets Act (DMA) through balanced solutions which...

Gemeinsam für einen starken Mittelstand

Fahrplan für eine zukunftsfähige Wirtschaftspolitik 12-Punkte-Plan der Mittelstandsallianz des BVMW für die anstehenden Koalitionsverhandlungen und nächste Legislaturperiode. Fahrplan 2030:Was für den Mittelstand wichtig ist Wettbewerb Digitalisierung Arbeitsmarkt...

Handlungsempfehlungen Infrastruktur Gesundheitssytem (InGes) für die 21. Legislaturperiode des Deutschen Bundestages

Handlungsempfehlungen Infrastruktur Gesundheitssytem (InGes) für die 21. Legislaturperiode des Deutschen Bundestages Schwerpunktthema Gesundheit Die Prognosen gehen weiterhin von steigenden Gesundheitskosten in den kommenden Jahren aus. Die Ankündigungen über...

Commission’s E-commerce Communication prioritises Level Playing Field but leaves questions unanswered

Commission’s E-commerce Communication prioritises Level Playing Field but leaves questions unanswered PRESS RELEASE Feb 05, 2025 Today, the European Commission released its Communication on safe and sustainable e-commerce, addressing the critical issue of ensuring a...

Ecommerce Europe publishes its updated position on the Customs reform and third-country imports

Ecommerce Europe publishes its updated position on the Customs reform and third-country imports Ecommerce Europe published a new position paper on the Union Customs Code revision and the third-country imports. E-commerce goods directly imported by consumers in the EU...

Feedback Paper – Ecommerce Europe’s feedback on DAC9 proposal

Ecommerce Europe fully appreciates the foresight and practicality embodied in the DAC9 proposal, aimed to help companies with their filing obligations under the Pillar 2 Directive. By allowing for centralised filing of top-up tax information returns, this directive...