Top 3 countries by # of app downloads
As we enter 2022, we head into the most mobile-first environment we have ever seen. 🤳 The pandemic was one of the main catalysts for the growth of mobile.
Here are some of the key metrics 👇
♦ 230 B of new app downloads
♦ $170 B app store spent
♦ $ 295 B mobile ad spent
As you can see, China took the #1 spot for the total number of app downloads and money spent. However, the USA had a way better ratio between the two. On average, American users are outspending their counterparts in China 6:1.
Consumers are moving their attention to mobile, and their wallets are following suit. 💳
Is your business ready to win on mobile? 📳 🌐
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