Position paper on the Packaging and Packaging Waste Regulation

Ecommerce Europe welcomes the publication of the proposal for a Regulation on Packaging and Packaging Waste.

📦 Measures aimed at the reduction of packaging in retail have to take into consideration the multiple tradeoffs that take place when defining the most sustainable way to package a product, but also the actual control that companies have over packaging throughout the supply chain .

🍃 Improving the sustainability of packaging is the responsibility of the whole supply chain, and packaging should be assessed through the net environmental impact over the whole life cycle of the product.

⚖️ The right balance must be found between reducing packaging or new packaging solutions and possible unintended consequences on the environment (e.g., risks of returns of damaged products if there is a lack of adequate protection, the possible challenge brought by reusable packaging and reversed logistics, and so on).

Read more in our position paper