EUROSTAT: „Online shopping ever more popular“

According to EUROSTAT, in the 12 months prior to the 2021 survey, 90% of people aged 16 to 74 in the EU had used the internet, 74% of whom had bought or ordered goods or services for private use. Online shopping increased by 1 percentage point (pp) compared with 2020 (73% of internet users) and by 11 pp compared with 2016 (63%).

The highest shares of internet users who bought or ordered goods or services over the internet in the 12 months prior to the survey were recorded in the Netherlands (94%), Denmark (92%) and Sweden (89%). On the other hand, fewer than 50% had shopped online in Romania (44%) and Bulgaria (42%).

in the 3 months prior to the 2021 survey, the most common online purchases of goods in the EU were:
– Clothes, shoes or accessories (ordered by 68% of online shoppers)
– Deliveries from restaurants, fast-food chains and catering services (31%).