Keep one wholesale price for different distribution channels

Giving suppliers the possibility to sell their goods to retailers at different wholesale prices depending on the distribution channel (dual pricing) in the revised Vertical Block Exemption Regulation (VBER) will most likely lead to discrimination against online selling – that will hurt not only digitalisation of SMEs but also retail in general.

Watch the video below to understand the impact of these new rules, as proposed by the European Commission, which are due to enter into force on 1 June 2022 and will last into the mid 2030s, thus shaping the future of retail.